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Recently, the good folk at eConsultancy wrote about five digital realties that every CEO and MD must face in 2016. They highlight the value of constant optimisation and say: “By investing consistently and intelligently in strategic conversion optimisation, companies will create the platform on which they can outgrow their competition.” YES! We thought, that’s what … Continue reading The importance of optimisation – 5 reasons to make time to optimise

The Digital-Labs mini guide to: Content Marketing

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To do content marketing successfully, there are just two words you need to know. Read them, repeat them, write them down and remember them. They are; valuable and relevant. These two words should always, always underline your content marketing strategy, if they do, the rest will fall into place. They are the reason I am … Continue reading The Digital-Labs mini guide to: Content Marketing

Starting-up; how to get started?

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We’ve been speaking to start-ups via our regular meet-ups for a few months now, and whether the start-up be in the music, finance, events or fashion industries, there were a number of common themes that were repeated across all of the events. We’ve had some animated, serious and useful discussions about everything from YouTube to … Continue reading Starting-up; how to get started?

Take 2: our second start-up meet-up

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Our second meet-up is coming! Join us and other start-ups to talk all things UX, customer experience and digital. We have a couple of spaces still available on Wednesday 14th October’s meet-up, which will be held at our offices in Shoreditch (close to either Old Street, Liverpool Street or Shoreditch High Street stations). We’ll be … Continue reading Take 2: our second start-up meet-up

WebRTC – What does this mean?

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Web Real Time Communication (WebRTC) – a new web browser technology that allows web developers to become a Skype in their own right! Is WebRTC the wave of the future of communication or just a flash in the pan? Where is the thundering momentum of such a powerful development taking us? Or, has it been … Continue reading WebRTC – What does this mean?

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The diversity of the digital value chain is evolving on a daily basis, long gone are the primordial days of a single online user journey from a desktop computer using dial up. Today a user journey occurs across a variety of devices, a multitude of platforms and an array of channels, rarely across a linear … Continue reading ‘One Voice’ – Having a consistent message and user experience across the digital value chain

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Here at Digital-Labs, we’re lucky enough to work at the centre of one of the UK’s most exciting start-up and tech hubs, in Shoreditch. Tech City UK is just round the corner, and Silicon Roundabout is but a hop-skip and a jump down the road. We’re pretty inspired by the new ideas and concepts that … Continue reading We’re hosting a meet-up for start-ups: how to get involved

Eight tips for engaging user experience

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Here at Digital-Labs we believe that good design shouldn’t just be visually impressive. It should also be functional, engaging and ultimately, encourage the user to action, be that by allowing them to find relevant content, adding an item to their basket and entering user data. That’s a lot to think about. To make all that … Continue reading Eight tips for engaging user experience

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Wireframes to web design are like blueprints to house building. You wouldn’t start building a house without knowing where the plumbing and electricity is going, so you shouldn’t start designing for the web without a clear plan of what you’re building either. The Oxford English Dictionary defines wireframes as; “An image or set of images … Continue reading Four reasons why wireframing is a worthy use of your web design time

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How many emails do you get every day? Ten? Twenty? A hundred? How many do you open? One or two? That one from the takeaway app you signed up too which is trying to lure you back with the offer of free poppadum’s? The email about grumpy cats that a friend forwarded on? While some … Continue reading Five tips to evolve with email and keep it engaging